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Hey boss babe!
In this interview, I got to sit down and chat with an awesome woman-owned business that's based right in my hometown of Las Vegas.
I've been working with them for a few years now as a model for their brand. During those years, I've observed how quickly and massively they've grown as a business, and I wanted to get the inside scoop on what's made them so successful.
Meet POPFit Clothing
They're a clothing company specializing in athleisure wear.
They believe in making clothing for people all sizes and shapes.
They're not afraid to be inclusive.
They're bold & unapologetic.
All of this is what I, and their 250k+ followers on Instagram, absolutely love about them!
In the interview above, you will get to know Eileen Garcia, who is the Creative Director at POPFit Clothing.
You'll also learn some key things about how they made their awesome company so successful.
Don't have time to listen to this interview? Then skip ahead for the 5 key takeaways from our conversation.
After hearing this interview you will learn
How the company came to be
Their biggest challenges in the different phases of growing their business
How they built such a strong following and community that support them
How they set themselves apart from their competitors
Why having body diversity is so important to them in their marketing
How women marketing to women is different than men marketing to women
Advice for people who want to start their own business
And more!
The ladies at POPFit are so inspiring to me because they’ve built this company from the ground up by staying true to, and being unapologetic about what they believe in.
"We want our models to reflect your best friend, your sister, your brother, I mean everybody."
5 Takeaways to Set Yourself Apart from the Competition
In the interview, Eileen talked about how there were so many fake or unreliable companies that were out there when they were first starting out.
But they did a few key things that really set themselves apart from the saturation, and resulted in a really strong community that supported them.
I break down the key takeaways below.
Related: How 2 sisters created a completely sustainable and ethical loungewear brand
1. Care for your community
POPFit took about a year to finalize their plus sizes because they wanted to make sure they fit real bodies and look good.
"We didn't want to be like other brands where they kind of make the same fit of clothing but a little larger and slap a plus size label on it."
They knew they wanted to carefully craft clothing that actually fit plus size bodies, not just to say they had them, but because they cared about their community first before they even had that community.
What does your ideal audience have a struggle with and how can you nurture that through your product and service?
3. Be refreshingly authentic
In the beginning, there were tons of legging companies that they were competing with that were downright fake companies.
They stuck to what they knew, which was just being themselves. Eileen says they're all about being organic, which is exactly what you feel when you scroll through their social media or website.
3. Be unapologetic about what you believe in
It shocked some people to see body types that weren't "socially acceptable" and they even faced trolls & mean comments.
But their responses are why people love the brand so much. They believe in having body diversity in their media, so they will stand up for it in the comments.
Its better to be polarizing and have true followers that believe in what you do, than to try to please everybody.
4. Be relatable
"We want our models to reflect your best friend, your sister, your brother, I mean everybody."
I don't know about you, but I've shopped at some stores online where they use such unrealistic body types as their models that I don't end up buying anything. Why would I? I have no idea how it would look for my body because I don't look like that!
5. Listen to your customers
When thinking of new products, styles, and colors, they always listen to what their customers are asking for.
When I asked why they launched their sister underwear brand, Cheek Boss, Eileen says it was a response to customer requests. They already had their no-show thongs for their leggings, but their customers were asking them to make more styles and colors.
Now its your turn
Overall, POPFit has really nailed it when creating a brand that empowers women. We just love their message on body diversity, positivity and inclusivity.
In a time where new brands are popping up daily, new brands need to find a way to connect with their audience, and stand for something, or you risk blending in with the crowd.
So boss babe, how are you going to apply these 5 key factors to your business? Let me know in the comments below or send me a DM!
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Make sure you check out and connect with POPFit and Cheek Boss and be a part of their awesome community
Their links:
